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Writer's pictureThe Insider

Unlocking Success: The Power of Direct Selling

Updated: 5 days ago


avon parcels on a table
Direct Selling has become a popular additional income generator

Introduction


Nowadays, you can get pretty much anything through direct selling all over the world. While most people think of direct selling as being just for stuff like makeup, cleaning products, and health supplements, there's a whole bunch of things being sold through direct selling, whether it's door-to-door, at parties, or online.


Direct Selling is the UK's largest provider of part-time earning opportunities.


It is a flexible option for 500,000 people in the UK (DSA 2024), allowing them to run their own business around existing commitments, putting in the hours they choose. It is a vibrant, growing industry offering a flexible earning opportunity to all, whatever age, culture, gender or ability. Direct Selling is a method of marketing and retailing goods or services directly to Consumers, through personal contact or online.


Many Direct Selling companies nowadays utilise Multi-level marketing concepts.


This structure allows Direct Sellers to establish their own sales teams and receive an income, not only from their own sales but also from the sales generated by the individuals they have enlisted, guided, and inspired. It's a great way for them to earn additional income.


Multi-level marketing adds £1 Billion to the UK economy yearly. (DSA 2024)

Direct Selling allows anyone to set up and run their own business and is open to everyone over the age of 18 regardless of gender, background, education or race.


The great attraction of Direct Selling...


...is that it offers a flexible earning opportunity where you are in control of the income you can generate. Many work their Direct Selling businesses part-time along with their regular job to earn extra income. Some eventually choose to put in full-time hours and generate a substantial income.


BENEFITS TO THE DIRECT SELLER


Rewarding: not only financially but also socially

Flexible: choose your own hours

Social: build relationships with fellow direct sellers and customers

Fun: party plans, person-to-person as well as recognition events

Life-changing: manage your own business

Empowering: increased confidence, renewed strength of character, in control of the future

Diverse: so many different direct-selling companies worldwide


BENEFITS TO THE CONSUMER


  • Quality of service.

  • They can try and test the products before buying them.

  • Their consultation can be tailored to their exact requirements.

  • The products are delivered to their home by the direct seller or directly from the direct sales company.

  • They have the right to cancel the order within a given period.

  • They have direct personal contact with the seller.

  • Their purchases are guaranteed.


a woman thinking about the benefits of direct selling

You should select a business...


...that markets products that appeal to you and seem fairly priced. If you are enthusiastic about the product yourself, sales will be much easier to achieve.


The appeal of a company’s product is much more important than the rates of commission and bonuses that are on offer.


"Reasonable commissions on easily achieved sales are much better than a high commission on sales that are difficult to achieve."

"Ensuring that the business you are considering is a Direct Selling Association Member is advisable."

This gives an assurance that the business opportunity is legal and the company has agreed to abide by the DSA Codes. There are over 50 member businesses.


You can run a substantial direct-selling business...


...from your home using the internet and telephone as a means of communication, although personal contact does significantly help to grow your business. Direct Selling allows people to work for themselves and to run their own business in a way that fits with their lifestyle.


Depending on the company, you may have to invest in a starter kit or a product demonstration kit. The Price for kits varies from company to company but range from £0-£200, with most not exceeding £100. Avon offers kits £10 - £39


The law governing Multi-Level Marketing does not allow an investment of more than £200 in the first seven days.


The great advantage of any business opportunity in Direct Sales is that it is not necessary to buy goods before you have made any sales to consumers. This said many direct-selling companies require payment when you place customer's orders.


Avon offers its representatives a credit account from the start. So you pay Avon once you have received payment from customers after you have delivered their goods.


Avon is a perennial game-changer...


...with a proven history of delivering first-to-market beauty technologies. Time and again, Avon and our global team of scientists have led the industry in giving consumers breakthrough products that marry beauty and innovation. (Avon Worldwide)


Avon products can be purchased online or through an Independent Sales Representative.




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