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  • Writer's pictureAdrian Jones. UK Home Biz

Discover the Benefits of Direct Selling - More Freedom, More Money, More Success

Updated: Jun 22, 2023

Adrian Jones
Adrian Jones

“Spend an evening with a bunch of network marketers, and you may be amazed by their positive attitudes, friendliness, and willingness to help each other. They don’t keep secrets from their colleagues. If they find a solution to a problem, they want everyone to take advantage of it.” – Zig Ziglar & John Hayes, Network Marketing for Dummies


Direct Selling or Network Marketing provides an opportunity for individuals to be their own boss and build their own businesses. It allows them to earn an income by selling products and services to their friends, family, and wider network. The income potential is unlimited, with many individuals achieving financial success through the Direct Selling model.

Direct selling is an exciting business opportunity for anyone looking to supplement their income or build their own business. With no requirement for specific qualifications or experience, direct selling offers the chance for individuals to be their own boss, set their own hours and reap the rewards of their hard work. It is an ideal way to earn extra income or even build a long-term, sustainable business.

With over 631,000 people in the UK currently involved with direct selling (Direct Selling Association 2022), it is a vibrant, growing industry offering a flexible earning opportunity to all, whatever age, culture, gender or ability.

Direct selling training group
Avon training meeting

Multi-Level Marketing (MLM)

Multi-level Marketing (MLM), or network marketing, is the practice of individuals selling products to the public, often by word of mouth and direct sales. This type of business model has become increasingly popular in recent years, with many people seeing it as a way to earn extra income or even replace their full-time job. MLM companies typically offer a range of products, from health supplements and beauty products to household items and clothing.

The key to success in MLM is building a strong network of customers and representatives who are passionate about the products and committed to growing the business. This requires hard work, dedication, and persistence, but can be incredibly rewarding for those who are willing to put in the effort.

One of the biggest advantages of MLM is that it allows individuals to work from home or anywhere else they choose, giving them greater flexibility and control over their schedule. However, it's important to note that not all MLM companies are created equal, and some may be more reputable than others. It's important for anyone considering getting involved in MLM to do their research and carefully evaluate any opportunities before investing time or money.

MLM has been popularised by companies such as Avon and Amway, who have built massive sales organisations through multi-level marketing. However, this approach has also faced criticism for being a pyramid scheme and preying on vulnerable individuals looking for financial opportunities.

Despite this, multi-level marketing continues to be a viable business model for many companies, To succeed in multi-level marketing, it is important to have a strong network and the ability to recruit and train others effectively. Additionally, having a high-quality product that customers are willing to purchase repeatedly is crucial for long-term success.

As with any business model, there are risks involved in multi-level marketing, but with the right strategy and execution, it can be a lucrative opportunity for those willing to put in the effort. This incentivises sales leaders to not only focus on their own sales but also on recruiting and training new salespeople to join their team. Additionally, multi-level marketing companies often provide extensive training and support to their sales force to ensure they have the skills and knowledge necessary to succeed in the industry. and the commission depends on the total volume of sales generated.

Multi-Level Marketing vs Pyramid Schemes

MLM is a powerful way to tap into the ever-growing Direct Selling industry. It allows individuals to create their own network of representatives and to receive additional rewards from the sales of their downline. MLM offers the potential to dramatically increase earnings, with the ability to leverage the efforts of others to grow your business. In doing so, they stand to receive additional rewards paid by the Direct Selling Company on the sales achieved by those they have recruited, trained, helped and motivated.

Pyramid Schemes are, however, fraudulent schemes, disguised as an MLM strategy. The difference between a pyramid scheme and a lawful MLM program is that there is no real product that is sold in a pyramid scheme. Participants attempt to make money solely by recruiting new participants into the program. The hallmark of these schemes is the promise of sky-high returns in a short period of time for doing nothing other than handing over your money and getting others to do the same.

The Great Attraction Of Direct Selling

“By its very nature and design, network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.” Robert Kiyosaki, The Business of the 21st Century

two women having a business meeting

Direct Selling is a flexible earning opportunity that puts you in control. You can choose to work part-time to supplement your regular job income or if you so choose, you can put in full-time hours and over time generate a substantial income. With Direct Selling, you can determine how much effort you want to put in and how much you want to earn. It is an opportunity to make a difference in your life with the potential to make a much higher income than you would in a regular job. This is a growing industry whereby you take control of your financial freedom.

Network marketing/Multi-level Marketing is not different from any other business where you have someone at the top and the same principles apply. Except in Network marketing;

  • Anyone in the network can become more successful and earn more than the person at the top.

Direct Selling allows anyone to set up and run their own business and is open to everyone over the age of 18 regardless of gender, background, education or race.


Rewarding: not only financially but also socially

Flexible: choose your own hours

Social: build relationships with fellow direct sellers and customers

Fun: party plans, person-to-person as well as recognition events

Life-changing: manage your own business

Empowering: increased confidence, renewed strength of character, in control of future

Diverse: so many different direct-selling companies worldwide


Quality of service.

They can try and test the products before buying them.

Their consultation can be tailored to their exact requirements.

The products are delivered to their home by the direct seller or direct from the direct sales company.

They have the right to cancel the order within a given period.

They have direct personal contact with the seller.

Their purchases are guaranteed.

You should select a Direct selling business

that markets products that appeal to you and which seem fairly priced. An example of this type of business in the UK would be Avon Cosmetics. If you are enthusiastic about the product yourself, sales will be much easier to achieve.

The appeal of a company’s product is much more important than the rates of commission and bonuses that are on offer. Reasonable commissions on easily achieved sales are much better than a high commission on sales that are difficult to achieve.

direct selling association
Direct Selling Association

It is advisable to ensure that the business you are considering is a Direct Selling Association Member. This gives an assurance that the business opportunity is legal and the company has agreed to abide by the DSA Codes. There are over 50 member businesses.

Direct Selling is an ideal way to start a business from home, giving you the freedom to be your own boss and set your own schedule. You will have access to a range of products and services that you can market and sell to your customers, either in person or online. With the help of modern digital technology, it is easier than ever to build a successful business from the comfort of your home.

Depending on the company, an individual may have to invest in a starter kit or a product demonstration kit. The Price for kits varies from company to company but ranges from £0-£200, with most not exceeding £100. Avon £15 - £30

The great advantage of any business opportunity in Direct Sales is that it is not necessary to buy goods before you have made any sales to consumers.

Avon is a perennial game-changer with a proven history of delivering first-to-market beauty technologies. Time and again, Avon and their global team of scientists have led the industry in giving consumers breakthrough products that marry beauty and innovation.

Avon products can be purchased online or through an Independent Sales Representative.


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