Is Avon Cruelty Free? The Truth About Our Leaping Bunny Approval
- Ady Jones (Avon Man in a Hat)
- Nov 29
- 2 min read
Updated: Dec 1
By Ady Jones (The Avon Man in a Hat)
In the beauty industry, there is one question that comes up more than any other. It isn't "Does this lipstick stay on?" or "Will this cream hide my wrinkles?"
It is a specific question of ethics that potential customers ask us every day: Is Avon cruelty free?
For a long time, the beauty industry was murky on this. But today, I am incredibly proud to give you a clear, definitive answer.
Avon is globally approved by Cruelty Free International under the Leaping Bunny Programme.
Here is what that means for you, your makeup bag, and our furry friends.
Is Avon Cruelty Free? The Leaping Bunny Standard
You might see little bunny logos on various products in the supermarket, but they aren't all created equal.
The Leaping Bunny is the gold standard. It is the globally recognised guarantee that a brand has made a genuine commitment to ending animal testing.
It doesn't just mean we don't test on animals. It means Avon has opened up its entire supply chain to an independent audit. It means we check our suppliers, and our suppliers' suppliers, to ensure that no animal testing happens at any stage of product development.
30 Years of Working for Change
This isn't a new bandwagon we have jumped on. Avon stopped testing on animals three decades ago.
In fact, Avon was the first major global beauty company to stop animal testing in China, working with authorities there to open up non-animal testing methods. We don't just follow the rules; we help change them.
Beauty With a Conscience
When you buy a lipstick or a shampoo from us, you can do it with a clear conscience.
Whether it’s our famous Skin So Soft dry oil or the latest Anew skincare innovation, every single product in our brochure is covered by this promise.
Why This Matters for Your Business
If you are thinking of joining our team, this is a huge selling point.
Customers in 2026 care about ethics. They want to know that the money they spend supports a brand that cares. Being able to point to that Leaping Bunny logo gives you an instant "trust factor" that many other brands simply don't have.
We believe beauty should be fun, accessible, and ethical. And thanks to the Leaping Bunny, we can prove it.
Comments